Print Trends To Look For In 2020
Updated: Nov 4, 2020
The printing industry is growing and evolving at a fast pace because of technological advances and print businesses looking ahead to trends and customer needs.
According to the Printing Industries of America, by the end of 2019, the print industry should see up to a 2-percent increase in revenues. Even with the growing trend to go paperless and the increase in e-books and other digital publications, the printing industry has been seeing yearly growth since 2011.
The continued growth for digital printing Printing digitally does not require printing plates and the setup time that traditional offset printing requires. Because of this, digital printing continues to grow in popularity for printers and customers. The faster turnaround times, more flexibility, and the increase in personalization capabilities push digital printing forward as technology advances.
Expansion of on-demand printing Traditionally, print shops would not print just one copy or a small run of any print piece. The labor and time involved in the offset printing process made single-copy and short-run pieces expensive and out of reach.
Digital printing capabilities made on-demand printing services a possibility by being more cost-effective and efficient. On-demand printing is now easier than ever with digital printing capabilities and technological advances.
Improved flexibility for customers Every year, new printing capabilities bring more flexibility to customers, and 2020 print industry trends don’t look any different. As technology advances, you can expect faster turnaround times, more print material options, and the ability to create better custom marketing materials.
The ability to print with more flexibility for customers will open the door to more print opportunities that were not available before because they were too costly or time-consuming.
Adding AI to printing
Artificial intelligence (AI) is exploding into every aspect of our lives—think Apple’s Siri, increases in factory automation, or Amazon’s Alexa—and the print industry is not exempt from the growing use of AI.
The use of AI in printing makes a printer’s job easier by offering real-time data and production alerts, press automation, suggestions for equipment maintenance, and can even help protect our networks against security breaches.
Since many new printers work through Wi-Fi or at least have Wi-Fi capabilities, AI also allows mobile printing and automatic software updates or patches.
Increased support for sustainability
On-demand printing for customized materials like packaging includes a level of added sustainability because you only print what you need when you need it. You no longer have to print large quantities to keep the price down. And if you need to make changes down the road, you will have less wasted materials.
This article was written by The H&H Group